The Ask
Amazon In The Community needed a cohesive visual approach to support community-focused programs and initiatives. The goal was to translate impact-driven stories into clear, engaging creative that could live across digital, social, and experiential touchpoints while aligning with Amazon’s brand standards.
Marketing Toolkit • Community Engagement • Brand Storytelling • Digital & Social Content • Campaign Assets • Experiential Support
The Role
Abby Walter • Creative Director
Working through ADVOC8, I supported Amazon In The Community by designing branded creative assets that highlighted local impact and community partnerships. My role included creating digital and social visuals, campaign graphics, and support materials that helped amplify AITC initiatives while maintaining consistency within Amazon’s broader design ecosystem.
The TeamAbby Walter • Creative Director
Lia Racanelli • Creative Director
Becca Magner Newman • Art Director
Cedric (me) • Senior Designer
