The Ask
Americans for Prosperity needed compelling visual storytelling and campaign creative to support What Are You For™ and One Small Step™, including a nationally distributed full-page advertisement in USA Today. The goal was to translate the initiative into clear, engaging visuals that could communicate impact at scale while remaining approachable and visually memorable.
Campaign Creative • Storyboarding • Illustration • Print Advertising • Visual Storytelling
The Role
I supported the campaign by developing concept visuals, storyboards, and illustrations that helped shape the creative direction for One Small Step. My role also included designing a full-page USA Today advertisement, balancing bold messaging with clean, impactful visual execution tailored for a national audience.
Americans for Prosperity needed compelling visual storytelling and campaign creative to support What Are You For™ and One Small Step™, including a nationally distributed full-page advertisement in USA Today. The goal was to translate the initiative into clear, engaging visuals that could communicate impact at scale while remaining approachable and visually memorable.
Campaign Creative • Storyboarding • Illustration • Print Advertising • Visual Storytelling
The Role
I supported the campaign by developing concept visuals, storyboards, and illustrations that helped shape the creative direction for One Small Step. My role also included designing a full-page USA Today advertisement, balancing bold messaging with clean, impactful visual execution tailored for a national audience.
The Team
Tim O'Toole • Creative Director
Cedric (me) • Designer & Illustrator
Cedric (me) • Designer & Illustrator
What Are You For
This cinematic anthem piece contrasts a formal congressional hearing with intimate working-class and family moments to connect policy decisions to everyday American life.
My role focused on the visual development before production, including storyboarding, shot concepting, composition, and previsualization. I created the storyboard sequences that helped define the pacing, emotional tone, transitions, and overall visual storytelling approach used throughout the final piece.
Brand Sheets
Concepts
Text Treatments
The One Small Step Declaration webpage was created to encourage civic engagement through a clear, approachable campaign experience centered around personal action and community impact. The page serves as a digital hub for the initiative, combining storytelling, campaign messaging, and downloadable resources within a cohesive branded experience.
My role included supporting the visual design system for the campaign through branding, layout design, and creative production across digital and print touchpoints. In addition to contributing to the webpage experience, I also designed and produced a full-page USA Today advertisement that extended the same visual language and campaign identity into a large-scale national print execution.
America 250 Initiative
