The Ask
BMW CCA - the largest single-marque automotive club in the U.S. - wanted to refresh its visual identity to better reflect its community-driven spirit, heritage, and lifestyle appeal. The goal was to modernize member-facing communications and branded assets across digital and print, while maintaining a strong connection to BMW’s legacy and enthusiast culture.
BMW CCA - the largest single-marque automotive club in the U.S. - wanted to refresh its visual identity to better reflect its community-driven spirit, heritage, and lifestyle appeal. The goal was to modernize member-facing communications and branded assets across digital and print, while maintaining a strong connection to BMW’s legacy and enthusiast culture.
Marketing • Illustration
The Role
As lead creative designer, I partnered directly with the BMW CCA internal team to conceptualize and execute a cohesive visual refresh. My role included developing an updated visual language spanning logo treatments, typography, color systems, and iconography, as well as designing digital and print assets such as membership campaigns, email newsletters, event graphics, and social content. I also created reusable templates and design systems to ensure consistency across future communications and collaborated closely with stakeholders to align creative direction with audience expectations and organizational goals.
Team
Eli Gadd • Event Coordinator
As lead creative designer, I partnered directly with the BMW CCA internal team to conceptualize and execute a cohesive visual refresh. My role included developing an updated visual language spanning logo treatments, typography, color systems, and iconography, as well as designing digital and print assets such as membership campaigns, email newsletters, event graphics, and social content. I also created reusable templates and design systems to ensure consistency across future communications and collaborated closely with stakeholders to align creative direction with audience expectations and organizational goals.
Team
Eli Gadd • Event Coordinator
Fraser Dachille • Club Manager
Cedric (me) • Graphic Designer
2025
2024
2023
Explorations
