The Ask
Creators Wanted needed a bold, youth-forward creative approach to reframe perceptions of modern manufacturing and inspire the next generation of skilled creators. The ask was to develop a flexible, high-energy visual system that could scale across a nationwide mobile tour, live activations, digital platforms, and social media while remaining accessible to students, educators, and families.
Creators Wanted needed a bold, youth-forward creative approach to reframe perceptions of modern manufacturing and inspire the next generation of skilled creators. The ask was to develop a flexible, high-energy visual system that could scale across a nationwide mobile tour, live activations, digital platforms, and social media while remaining accessible to students, educators, and families.
Youth Engagement • Campaign Identity • Experiential Design • Environmental Graphics • Digital & Social Content • Brand Activation
The Role
I served as a creative designer supporting the Creators Wanted campaign, focusing on translating messaging into an energetic visual language that could live seamlessly across physical and digital environments. My work included designing environmental graphics, printed collateral, digital assets, and social content that brought the campaign to life at tour stops while maintaining consistency across all touchpoints. I collaborated closely with campaign leads, strategists, and production partners to ensure the identity scaled effectively across a national activation.
I served as a creative designer supporting the Creators Wanted campaign, focusing on translating messaging into an energetic visual language that could live seamlessly across physical and digital environments. My work included designing environmental graphics, printed collateral, digital assets, and social content that brought the campaign to life at tour stops while maintaining consistency across all touchpoints. I collaborated closely with campaign leads, strategists, and production partners to ensure the identity scaled effectively across a national activation.
James Sample • Lead Producer
Lia Racanelli • Creative Director
Kirsten Ford • Associate Strategy Director
Becca Magner Newman • Art Director, Senior Designer
Nick Fabiani • Art Director, Senior Designer
Cedric (me) • Senior Designer
Inside the Truck
