The Ask
GameTruck needed consistent, engaging social media content to support local marketing efforts, drive bookings, and increase awareness of live gaming events. The ask was to create flexible, platform-ready social content that could be produced quickly, adapt to performance metrics, and reflect the energy of real GameTruck experiences. Our goal was to amplify the Gameplex offerings, since stakeholders viewed it as GameTruck's best kept secret.
Social Media Marketing • Content Strategy • Event Marketing • Community Engagement • Performance Optimization
The Role
I supported GameTruck by designing and producing social media content across still and video formats, collaborating closely with sales leads to schedule posts, review performance metrics, and adjust strategy in real time. My role included capturing photos and videos on site at live GameTruck events, transforming that footage into engaging content, and activating alternative creative approaches on the fly to maximize visibility, engagement, and bookings.
The TeamErik Maxwell • Franchise Owner
Dana Harding • Sales Manager
Cedric (me) • Social Media Designer & Strategist
Social Post Mockups
Video Social Posts
Gameplex Offerings
Alternate Game-centered Social Posts
