The Ask
Google needed an engaging experiential presence at the Congressional Baseball Game that could connect fans with timely, relevant data in an interactive way. The ask was to design an on-brand experiential focal point that showcased top Google search trends related to Congress and baseball, while remaining approachable and engaging for a broad public audience.
Google needed an engaging experiential presence at the Congressional Baseball Game that could connect fans with timely, relevant data in an interactive way. The ask was to design an on-brand experiential focal point that showcased top Google search trends related to Congress and baseball, while remaining approachable and engaging for a broad public audience.
Experiential Marketing • Brand Activation • Environmental Graphics • Signage • Animation • Data Storytelling
The Role
I supported the creative production and design of Google’s experiential activation by creating signage, graphics, and branded print collateral for the event footprint. My work focused on translating real-time data and search insights into clear, visually engaging assets that enhanced the fan experience while maintaining alignment with Google’s brand standards. I collaborated closely with the art director to ensure consistency across all visual touchpoints.
I supported the creative production and design of Google’s experiential activation by creating signage, graphics, and branded print collateral for the event footprint. My work focused on translating real-time data and search insights into clear, visually engaging assets that enhanced the fan experience while maintaining alignment with Google’s brand standards. I collaborated closely with the art director to ensure consistency across all visual touchpoints.
Cedric (me) • Senior Designer
