The Ask
Niantic needed a immersive, developer-focused event experience to launch Lightship and bring together the AR community around a shared mission: building the real-world metaverse. The ask was to design and produce a cohesive experiential environment that could support a multi-day summit, showcase AR innovation, and scale across sessions, stages, and branded touchpoints.
Niantic needed a immersive, developer-focused event experience to launch Lightship and bring together the AR community around a shared mission: building the real-world metaverse. The ask was to design and produce a cohesive experiential environment that could support a multi-day summit, showcase AR innovation, and scale across sessions, stages, and branded touchpoints.
Developer Engagement • Event Identity • Experiential Design • Environmental Graphics • Print and Digital Production
The Role
Working in partnership with ADVOC8 and Niantic, I supported the creative production and design of the Lightship Summit by delivering on-site signage, print materials, digital graphics, display assets, and branded swag. My role focused on translating Lightship’s vision into a cohesive visual system across three custom-built stages and more than two dozen sessions, ensuring a clear, engaging experience that bridged the physical and digital worlds.
Working in partnership with ADVOC8 and Niantic, I supported the creative production and design of the Lightship Summit by delivering on-site signage, print materials, digital graphics, display assets, and branded swag. My role focused on translating Lightship’s vision into a cohesive visual system across three custom-built stages and more than two dozen sessions, ensuring a clear, engaging experience that bridged the physical and digital worlds.
Becca Magner Newman • Art Director
Cedric (me) • Senior Designer
