The Ask
Octopus Interactive needed an in-house creative leader to help build and scale a new category of digital-out-of-home advertising as a high-growth startup. The ask was to define brand and marketing strategy, support sales and advertiser partnerships, and create engaging, validated creative experiences for a location-based rideshare ad platform - while proving audience engagement to partners, advertisers, and investors.
Octopus Interactive needed an in-house creative leader to help build and scale a new category of digital-out-of-home advertising as a high-growth startup. The ask was to define brand and marketing strategy, support sales and advertiser partnerships, and create engaging, validated creative experiences for a location-based rideshare ad platform - while proving audience engagement to partners, advertisers, and investors.
Ad Tech • Digital Out of Home • Brand Strategy • Interactive Advertising • Data-Driven Storytelling • Product Marketing • Social Media
The Role
As Creative Director and leader of the in-house creative team, I provided hands-on creative direction and execution across brand, marketing, product, and advertising initiatives. I served as a player-coach, collaborating closely with product and engineering teams to design interactive ads, motion content, UI screens, dashboards, and sales materials while supporting high-volume, mission-critical creative needs. I worked directly on ad validation and performance storytelling, helping translate real engagement metrics into compelling creative narratives that supported advertiser trust, platform growth, and ultimately the company’s acquisition by T-Mobile.
As Creative Director and leader of the in-house creative team, I provided hands-on creative direction and execution across brand, marketing, product, and advertising initiatives. I served as a player-coach, collaborating closely with product and engineering teams to design interactive ads, motion content, UI screens, dashboards, and sales materials while supporting high-volume, mission-critical creative needs. I worked directly on ad validation and performance storytelling, helping translate real engagement metrics into compelling creative narratives that supported advertiser trust, platform growth, and ultimately the company’s acquisition by T-Mobile.
The Team
Octopus Interactive in-house product, engineering, and growth teams
Octopus Interactive in-house product, engineering, and growth teams
Cedric (me) • Director, Brand Assets & Creative
Brett Line • Product Director
Solongo Enkhtor • Product Designer
Christina Hoang • Creative Designer
The World’s Largest Rideshare Advertising Network
Live Games • Ride Information • Interactive Ads
Realtime trivia, daily giveaways, and cash prizes, driver profiles, weather, and other local info, premium video for a highly engaged audience
Octopus Interactive Has the Brands
Octopus Interactive Teaser Video
Octopus Interactive Branding Guideline
Octopus Interactive Studios Lookbook
Octopus Interactive Package Design (Unboxing)
Octopus Interactive Game Demos
WNBA 25th Anniversary Shootout Mini-game
BMW Racing Mini-game
T-Mobile Bases Loaded Mini-game
Cruis'n Race World Mini-game
Social Media
Support Black-Owned Business
East Coast Markets
Central Markets
West Coast Markets
Rideshare Insights
Octopus Interactive Driver Rewards Program
