The Ask
Octopus Interactive needed an in-house creative leader to help build and scale a new category of digital-out-of-home advertising as a high-growth startup. The ask was to define brand and marketing strategy, support sales and advertiser partnerships, and create engaging, validated creative experiences for a location-based rideshare ad platform - while proving audience engagement to partners, advertisers, and investors.
Octopus Interactive needed an in-house creative leader to help build and scale a new category of digital-out-of-home advertising as a high-growth startup. The ask was to define brand and marketing strategy, support sales and advertiser partnerships, and create engaging, validated creative experiences for a location-based rideshare ad platform - while proving audience engagement to partners, advertisers, and investors.
Ad Tech • Digital Out of Home • Brand Strategy • Interactive Advertising • Data-Driven Storytelling • Product Marketing • Social Media
The Role
As Creative Director and leader of the in-house creative team, I provided hands-on creative direction and execution across brand, marketing, product, and advertising initiatives. I served as a player-coach, collaborating closely with product and engineering teams to design interactive ads, motion content, UI screens, dashboards, and sales materials while supporting high-volume, mission-critical creative needs. I worked directly on ad validation and performance storytelling, helping translate real engagement metrics into compelling creative narratives that supported advertiser trust, platform growth, and ultimately the company’s acquisition by T-Mobile.
As Creative Director and leader of the in-house creative team, I provided hands-on creative direction and execution across brand, marketing, product, and advertising initiatives. I served as a player-coach, collaborating closely with product and engineering teams to design interactive ads, motion content, UI screens, dashboards, and sales materials while supporting high-volume, mission-critical creative needs. I worked directly on ad validation and performance storytelling, helping translate real engagement metrics into compelling creative narratives that supported advertiser trust, platform growth, and ultimately the company’s acquisition by T-Mobile.
The Team
Octopus Interactive in-house product, engineering, and growth teams
Octopus Interactive in-house product, engineering, and growth teams
Cedric (me) • Director, Brand Assets & Creative
Brett Line • Product Director
Solongo Enkhtor • Product Designer
Christina Hoang • Creative Designer
The World’s Largest Rideshare Advertising Network
Live Games • Ride Information • Interactive Ads
Realtime trivia, daily giveaways, and cash prizes, driver profiles, weather, and other local info, premium video for a highly engaged audience
Octopus Interactive Has the Brands
Octopus Interactive Teaser Video
Octopus Interactive Branding Guideline
Octopus Interactive Studios Lookbook
Octopus Interactive Game Demos
WNBA 25th Anniversary Shootout Mini-game
BMW Racing Mini-game
T-Mobile Bases Loaded Mini-game
Cruis'n Race World Mini-game
Social Media
Support Black-Owned Business
East Coast Markets
Central Markets
West Coast Markets
Rideshare Insights
Octopus Interactive Driver Rewards Program
