The Ask
Poolhouse Agency needed senior design support across a range of client engagements, delivering high-quality creative under tight timelines. The goal was to develop visually compelling, brand-aligned work across digital, experiential, and campaign touchpoints while maintaining consistency and speed across multiple workstreams.
Campaign Creative • Experiential Design • Brand Systems • Digital & Social Content • Presentation Design • Rapid Production
The Role
Tim O'Toole • Creative Director
Cedric (me) • Graphic Designer
I partnered directly with the Poolhouse team as a Senior Designer, leading and executing creative across multiple client projects. My role focused on translating briefs into polished visual solutions - spanning campaign assets, presentations, and experiential graphics - while collaborating closely with creative leads and cross-functional teams. I balanced concept development with hands-on production, ensuring consistency, quality, and fast turnaround across deliverables.
The TeamTim O'Toole • Creative Director
Cedric (me) • Graphic Designer
ACE Policy
This branding exercise for ACE explores a bold, modern identity system designed to communicate strength, professionalism, and forward momentum. The visual language combines clean typography, geometric forms, and a confident navy-and-lime palette across stationery, presentation materials, environmental graphics, and branded collateral to create a cohesive and scalable brand experience.
Branded Business Card
Branded One-pager
Branded Banners
Branded Deck (PowerPoint + Keynote)
Mike Cherry
Mike Minogue
Declare
APM Podcasts
