The Ask
RIAA needed compelling, on-brand advertising creative to support music industry initiatives, events, and partner campaigns. The ask was to develop clear, visually engaging ad designs that could communicate messaging across digital and print channels while aligning with RIAA’s identity and the broader music and entertainment ecosystem.
Advertising • Brand Communications • Campaign Design • Digital and Print • Entertainment Marketing
The Role
I supported RIAA advertising and campaign efforts by designing visual assets including digital ads, print layouts, and campaign graphics. My role focused on translating messaging into bold, concise visual designs that resonated with music-focused audiences while remaining flexible across multiple platforms and partner needs. I collaborated closely with creative leadership and production teams to deliver polished, deadline-driven work.
The Team
Carolyn Hollowell • Creative Director
Cedric (me) • Senior Designer
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