The Ask
Spotluck needed a sharp, flexible creative approach to define its brand identity and marketing presence across growing markets — from mobile-app graphics to ads, print collateral, and interactive campaigns. The ask was to develop cohesive visuals and marketing materials that would help attract both diners and restaurant partners, while supporting dynamic discount programming and user engagement.
Spotluck needed a sharp, flexible creative approach to define its brand identity and marketing presence across growing markets — from mobile-app graphics to ads, print collateral, and interactive campaigns. The ask was to develop cohesive visuals and marketing materials that would help attract both diners and restaurant partners, while supporting dynamic discount programming and user engagement.
Branding • Marketing Strategy • Graphic Design • Illustration • Motion Design • Interactive Ads • Print & Digital Collateral
The Role
I served as Creative Director on the in-house team at Spotluck, leading brand and marketing-design efforts while also acting as a hands-on producer. I created everything from pitch proposals and campaign strategies to interactive ads, motion graphics, package design, print materials, and digital assets — and managed day-to-day creative deliverables while guiding team direction.
The Team
Internal Spotluck leadership and stakeholders (product, marketing, sales)
Internal Spotluck leadership and stakeholders (product, marketing, sales)
Cedric (me) • Creative Director
External vendors/partners (print vendors, media partners, ad distribution platforms)
