The Ask
YouTube needed a premium, emotionally resonant gifting experience to celebrate its top creators and the impact of their work over the previous year. The ask was to design a highly personalized physical experience that could scale globally while honoring each creator individually through storytelling, data, and craft.
YouTube needed a premium, emotionally resonant gifting experience to celebrate its top creators and the impact of their work over the previous year. The ask was to design a highly personalized physical experience that could scale globally while honoring each creator individually through storytelling, data, and craft.
Creator Engagement • Experiential Gifting • Brand Activation • Personalization at Scale • Global Production
The Role
Working in partnership with ADVOC8 and YouTube, I supported the design and production of the Creator Gifting: Greatest Hits experience by helping develop a custom album jacket system celebrating each creator’s standout moments, career highlights, and fan engagement. My work focused on layout, typesetting, illustration, and personalization at scale, including implementing batch automation and translation workflows across 23 languages. I collaborated closely with creative leadership to ensure every package felt unique, premium, and emotionally impactful while remaining scalable for global distribution.
Working in partnership with ADVOC8 and YouTube, I supported the design and production of the Creator Gifting: Greatest Hits experience by helping develop a custom album jacket system celebrating each creator’s standout moments, career highlights, and fan engagement. My work focused on layout, typesetting, illustration, and personalization at scale, including implementing batch automation and translation workflows across 23 languages. I collaborated closely with creative leadership to ensure every package felt unique, premium, and emotionally impactful while remaining scalable for global distribution.
The Results
This project was a major win, and touched the hearts of many top YouTube Creators. 1,361 Packages shipped • 50 Countries • 23 Languages
This project was a major win, and touched the hearts of many top YouTube Creators. 1,361 Packages shipped • 50 Countries • 23 Languages
The Team
Blair Dempster • Creative Director
Blair Dempster • Creative Director
Lindi Koprivnikar • Creative Director
Becca Magner Newman • Art Director
Cedric (me) • Senior Designer
