YouTube Creator Gifting: Greatest Hits
Each year, YouTube partners with ADVOC8 to delight top YouTube creators by creating a special gift to celebrate the amazing year of content they've made on the platform over the previous year.
In 2022-23, we created a custom album jacket that features special memories to celebrate the “greatest hits of” each YouTuber’s career, including notable stats, amazing fan reactions, along with a customized nameplate on a House of Marley record player. The elements allowed each album jacket to be unique for each creator, to celebrate them collectively and as individuals. During this collaboration, I discovered many tools on how to automate and insert batch translations into specific pages within the design software, only requiring us to sprinkle a few custom emojis where needed.
This project was a major win, and touched the hearts of many YouTube Creators. Check out the unboxing videos below to see the full package and reactions
This project was a major win, and touched the hearts of many YouTube Creators. Check out the unboxing videos below to see the full package and reactions
BY THE NUMBERS
1,361 Packages shipped • 50 Countries • 23 Languages
1,361 Packages shipped • 50 Countries • 23 Languages
CAPABILITIES USED
Package design, Branding, Typesetting, Graphic Design, Illustration, Layout,
ADDITIONAL TEAM CREDITS
Blair Dempster, (Creative Director), Lindi Koprivnikar (Art Director)
Package design, Branding, Typesetting, Graphic Design, Illustration, Layout,
ADDITIONAL TEAM CREDITS
Blair Dempster, (Creative Director), Lindi Koprivnikar (Art Director)
